What are the advantages or benefits of clamshell packaging?
Here are 7 advantages that clamshell packaging has over cardboard or paper packaging.
1. Clarity
One of the biggest benefits of clamshell packaging and one of its biggest advantages over other types of packaging (especially paper or cardboard packaging) is that it is clear. Simply put, the shopper can view the actual product as opposed to an image of the product. Read more about the advantages of clear plastic packaging.
2. More Durable
Plastic clamshell packaging is more durable than cardboard packaging and less susceptible to water damage, mold, or fire.
3. Moisture Resistant
Plastic clamshell packaging also resists liquids that can seep into a cardboard box and cause damage to the contents inside.
4. Shipping & Storing
In general, clamshell packaging is thinner and lighter than cardboard packaging so it takes up less space in a warehouse and is often less expensive to ship.
5. Protection
Clamshell packaging typically offers more protection to its content as plastic protects better than paper and it also can be sealed to keep shoppers from opening the packaging.
6. Customization
Clamshells can be molded to hold the product very tightly while cardboard packaging is typically very limited. This ability to customize the design not only allows clamshells to provide better protection, but they can often be designed to be lighter and smaller.
7. Environmental Friendliness
While some may think that paper or cardboard packaging is more environmentally friendly, one has to consider that paper can only be recycled a limited number of times, it often requires significantly mush more energy to produce and as noted above is bigger heavier to ship – which has an impact often not considered by many.
